SEO Overview
Rank HIGH and reap your endless rewards.
Search engine optimization (SEO) is far more important that most business owners realize. Although the below techniques may only be just a part of your larger marketing goals, they represent the heart of online business. SEO should be the most fundamental part of your strategy, as it can produce more than 80% of your website's traffic.
* 88% of people searching do not go past the third page of results *
There are roughly 500 million searches performed everyday and 85% of that
traffic comes from the top 5 search engines, Google, Yahoo, Ask, MSN, and AOL.
• Profesisonal consultation • Keyword research • Google friendly, dynamic sitemap • Search engine friendly robots file • Link building & link procurement • Landing page construction • Alternate image text additions |
• Search engine submissions • Original, composed content • Conversion analysis (Website Optimizer)
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Our SEO Strategy = Results.
1. Analyze Your Industry & Competiton
We will work with you to generate a relevant list of keywords relating to your business, industry and location. Once chosen, we begin to analyze your competitors and how well each ranks for the chosen keywords and phrases.
We then provide you with an assessment of the top sites appearing in the keyword searches as well as their level of popularity within the online market.
2. Research & Identify Keywords / Keyphrases
Our next step is to select the most relevant keywords and specific keyphrases within your goals and budget. These are selected through a process which includes existing traffic data, keyword competition, various keyword discovery tools, and heavy research.
The best keywords are generally key phrases (or keyphrases) and include several words to target searches more accurately. This will drive target traffic to your site and cost less.
If the keyword market is too competitive, we will find overlooked keywords and work within a specific niche to increase your results.
3. Optimize Your Site (Meta Tags & More)
Once these keywords have been identified, we then begin to implement these keywords and phrases into your website code. The meta tags, title, and description are some of the best real estate on your site for these. Depending on the page relevancy, we place keywords on the pages where they will have the most impact.
We can help you to write these important tags, titles and descriptions as SEO experts are also accomplished writers and bloggers.
4. Content Modification & Generation
Although meta tags are important, it's aslo crucial to include these keywords and phrases within the content of your site copy as well. If a site does not contain the title keywords within the text, it will not be ranked well.
Our writers will help to edit your content and place these items carefully and tastefully within your exisitng text for the perfect balance of keyword density.
5. Website Submissions & Linkbuilding
After we have completely optimized your website, it's ready to be submitted to the major search engines via your site's dynamic sitemap. This is essentially a directory of each existing page on your site, and can be easily interpreted by the "robots" and "spiders" used to rank pages. Our sitemaps automatically update for total optimization.
The page rank of your site within searches also depends heavily upon the amount and quality of inbound links the site receives. We help to generate many one way, targeted links to your site. These include social bookmarking, awards, and much more.
6. Stats, Metrics & New Trends Monitorization
To successfully increase your page rank, we monitor the invaluable web statistics and information about your site. We utilize Google Analytics and other monitoring software to help generate specific marketing strategies to improve your site’s overall performance.
We track every inbound visitor to your site. With this data, we easily generate reports to direct alterations to your site and maximize your conversion rate.
Sites optimized for search engines almost exclusively top the market. Proper SEO will increase your web traffic, result in a higher number of conversions, generate a very significant ROI.
Price out an SEO campaign today!
